West Sussex Council have co-funded the easitCRAWLEY initiative, which is effectively an estate-wide Travel Plan for the Manor Royal Industrial Estate in Crawley (Crawley Borough Council and South East of England Development Agency have provided the majority of the funding).

The project has targeted the major employers on the estate, which is located within the economically important Gatwick Diamond Area close to Gatwick Airport.

The project has enabled a small marketing team to conduct employer roadshows and employee travel surveys, negotiate discounts with public transport operators and bicycle retailers, establish a car sharing scheme, and lobby for public transport improvements.

One of the major successes of the easit scheme has been the negotiation of a 20 per cent discount on Southern rail services. The deal has benefited both passengers and the operator. The level of increase has been such that revenue has not been affected.

Further details are available on the easitNETWORK website.

* Image courtesy of easit.