Fulfilling online orders

Introduction

When a customer has bought a product from your website, you should make sure you deliver it quickly. For some items such as music and software, customers can download the product straight to their computer or handheld device. As businesses increasingly sell physical products online, there is also a need for fast and efficient delivery to the customer.

The solution is an effective fulfilment service capable of handling all of the stages from processing the order to delivery.

For products requiring physical delivery, a large portion of the cost of selling online can be attributed to fulfilling the customer's order. The effectiveness of your fulfilment process can therefore have a major impact on the profitability of your operation.

This guide describes the various options for delivering both physical and digital products to your customers. It also provides guidance on how to make sure that you meet customers' expectations.

Subjects covered in this guide

• Introduction
• Automated order processing
• Physical delivery of goods
• Outsourcing the delivery of your goods
• Delivering digital products
• Digital rights management
• Meeting customer expectations