When an individual or organization wants to affect social change, the first thing they need to do is raise awareness. As more and more non-profits join Twitter to give their cause a voice and gain support, they are seeking advice on how use the platform most effectively.
That's why we are happy to say that, today, our very own Claire Diaz-Ortiz has released a book called Twitter for Good that guides anyone looking to change the world through a series of best practices that can help them be successful.
The case-study rich book walks you through examples of Twitter’s use in cause marketing, disaster response, and fundraising to show you exactly how creative world changers of all sizes -- from @pepsico to @redcross to @charitywater-- use Twitter for good.
Follow @hope140 to learn about the latest pro-social efforts happening across Twitter.