The digital advertising field develops at breakneck speed. Because of its rapid evolution, a constant challenge exists for sales professionals to keep abreast of emerging innovations, best practices and existing guidelines. The IAB Professional Development mission is to grow the digital media market by elevating the knowledge, skills, and expertise of advertising professionals operating within it. We do this through our annual needs assessment called the Ad IQ, the IAB Digital Media Sales Certification and ongoing training seminars and webinars. For further information about our programs, please contact ProfessionalDevelopment@iab.net.