|
Mobile Marketing
Center of Excellence Growing Mobile for Everyone The IAB Mobile Marketing Center of Excellence is charged with driving the growth of the mobile marketing, advertising and media marketplace. Learn more » |
 |
 |
A New Education Standard for the Digital World
See if you pass our sample quiz Take the quiz |
 |
New ‘Rising Stars’ Brand-Friendly Ad Units
New Brand-Friendly Ad Formats Aim to Spur Greater Creativity in Interactive Advertising More Info |
 |
A cross-industry coalition committed to developing brand-building digital metrics and cross-platform measurement solutions More Info |
 |
Where the Digital World Comes Together
The IAB Ad Lab is a state-of-the-art multipurpose meeting and events center where the digital world comes together for case study presentations, networking receptions, research releases, roundtable discussions, product demonstrations, professional development classes, tech meetups, webinars, and more. More Info |
IAB's Peter Minnium goes through each of the six IAB Rising Stars Ad Units at the 2011 IAB Innovation Days from the perspective of the buy side.
 |
Global IABs
IAB affiliates can be found in various parts of the world. Find out what they have on their agendas, and pursue membership opportunities anywhere. More Info |
 |
IAB Unveils ‘Tap into Mobile’ to Help Business Maximize Digital Impact in the Mobile Age |
|
|
|
 |
Global Mobile Advertising Market Valued at $5.3 Billion (€3.8 Billion) in 2011 |
|
|
|
 |
IAB Secures Two Billion Impressions for ‘Your AdChoices’ Consumer Education Campaign |
|
|
|
 |
“Do Not Track” Set to “On” By Default in Internet Explorer 10—IAB Response |
|
|
|
 |
Randall Rothenberg to Moderate Historic All-Day Mobile Forum at Cannes Lions Festival Unprecedented Focus on Mobile Brings Together Thought Leaders & Practitioners in South of France |
|
|
|
 |
IAB Mobile Phone Shopping Diaries Convenience & Mobile Ads Rank as Top Drivers of Mobile Phone Shopping Activities, According to Study by IAB Mobile Marketing Center of Excellence |
|
|
|
| Online ad sales surge, study finds June 12, 2012 |
| Online and mobile video viewing is not hurting television June 12, 2012 |
| It's time for a digital bill of rights, lawmakers say June 12, 2012 |
| "Sponsored stories" are lifting Facebook's bottom line June 12, 2012 |
|
Rich Media for Media Sellers and Marketers, In Partnership with Digital Media Training Inc. | ||
|
|
|||
|
Advertising Technology: IAB Marketplace | ||
|
|
|||
|
Mastering Measurement: How to Speak with Your Clients About Campaign Performance, In Partnership with Laredo Group | ||
|
|
|||
|
Audience Targeting for Digital Marketers, In Partnership with Training Craft | ||
|
|
|||
|
Mobile: IAB Marketplace | ||
|
|
|||
|
Understanding Search Marketing and PPC for Display and Ad Sellers, In Partnership with The Center for Sales Strategy | ||
|
|
|||
|
IAB MIXX Conference & Expo | ||
|
|
|||
|
IAB MIXX Awards | ||
|
|
|||
