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Archive for December, 2009

AddThis, our universal sharing platform

Thursday, December 3rd, 2009
AddThis Supports Widgets and Web Pages

Today, we are happy to announce that AddThis now supports widget, or embeddable-content, sharing in addition to Web page sharing. Clearspring created the first widget-sharing platform, Launchpad. We have taken the best features from Launchpad and are making them available via AddThis. The result is a faster-loading, easier-to-implement platform that can share and track both widgets and Web pages. And best of all, it’s free!

In fall 2008, Clearspring acquired AddThis, the number one bookmarking and sharing service for Web pages. Our vision was to establish a universal sharing platform for the Web – a single platform empowering online publishers and advertisers to enable their users to share any content (widgets, Web pages, etc.) with anyone, anywhere.

It is so exciting to be taking such a big leap toward that vision. AddThis is our universal sharing platform.

As AddThis now supports widget sharing, today we’re also announcing our plans to deprecate our original Clearspring Launchpad platform in April of 2010.  After that point, the original Launchpad widget-sharing platform will no longer be available and AddThis will be our one sharing platform.  Widgets will continue to run until the beginning of 2011.  All the while, we will continue to improve the ability of AddThis to share embeddable content with more destinations, analytics and other great features.

For long-time Launchpad users, we realize that there are some steps required to transition.  We’re here to help.  We’ve put together comprehensive documentation to help you move from Launchpad to AddThis.  We’ve also setup an area on our forum which will be specially staffed to make sure that you get your questions answered ASAP.

It’s been a tremendous year.  AddThis now reaches over 600MM users across the world, up from just 200MM last year.  We now support over 200 total sharing services and 50 languages, all with the help of our amazing community.

We thank you for your continued support.  We’re excited to see what the next year will bring.

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