Clearspring Widgets Hit 3 Billion Mark
Clearspring leads the hyper-syndication market as it spreads throughout Web 2.0
Washington, DC - May 2, 2007 — Leading the emerging market in viral content syndication, Clearspring Technologies has served its three billionth widget since launching their preview platform in December 2006. Clearspring is serving approximately 60 million widgets every day, positioning the company as the dominant player in the widget space.
Widgets are content, such as videos, images and text that web users can distribute on personalized Web sites. Clearspring simplifies the creation, syndication and tracking of dynamic widgets for marketers of brand campaigns, major media companies and content developers alike. Through widespread relationships with leading social networks, blogs and start pages, Clearspring allows end users to instantly grab and share widgets in order to personalize their own Web sites with valuable content regardless of platform, spreading widgets throughout cyberspace. Additionally, Clearspring automates publishing to major widget galleries including Microsoft Live, Google, Netvibes and Pageflakes.
"Widgets are changing the digital content distribution ecosystem before our eyes," said Chris Marentis, CEO of Clearspring. "Consumers are compelled by the content of our powerful partner brands and have rapidly adopted our widgets due to the extraordinary ease in grabbing, implementing and subsequently sharing the content across the Web. Widgets have quite simply changed the way that audiences adopt branded content and our partners consistently attest to dynamic growth patterns previously unattainable on the Web. Our widgets come backed by powerful analytics which have allowed us to track their trajectory to every corner of the world barring the polar ice caps."
Utilizing its massively robust infrastructure, leading brands such as the NBA, Universal Pictures, the Indianapolis Colts and RockYou have partnered with Clearspring to exploit the value of syndication in order to extend their audiences. Clearspring's platform is open, neutral, fully scalable and comes backed by the industry's most robust measurement tools allowing partners to access real-time data delineating the rapid-fire success of their digital campaigns and to track their widgets out in the wild.
About Clearspring
Clearspring Technologies is the leader in connecting publishers, services and advertisers to audiences on the social web. Ranked #1 by comScore, Clearspring’s AddThis platform enables leading publishers like AOL, Demand Media, MySpace, and NBC to distribute and track digital content such as web pages, widgets, and videos to social networks, bookmarking sites, blogs, and more. AddThis is used by over 1.5 million unique domains reaching over 1 billion unique users monthly. Clearspring's Audience Platform leverages aggregate data from AddThis to allow advertisers and publishers to reach these audiences by influence, interest and intent in real-time. Founded in 2004, the company is privately held. Visit www.clearspring.com.