Clearspring and SplashCast Launch Integrated Social Advertising Platform for Consumer Brands
Advertisers gain new distribution tools and compelling content for reaching and engaging consumers across leading social networks
McLEAN, Va. & PORTLAND, Ore. - Sept. 9, 2008 — Social media leaders Clearspring Technologies Inc. and SplashCast Corp. today announced a strategic initiative and a new integrated service that enables brands and advertisers to connect with online audiences across all major social networks.
SplashCast specializes in matching advertisers with compelling rich media content, which enables them to engage with online audiences found on social networks such as MySpace and Facebook. Clearspring is the leading provider of widget distribution, management, monetization, and analytics services. The SplashCast-Clearspring partnership provides advertisers with an integrated approach to reach and engage consumers through social networks.
"We can now offer the most comprehensive channel for distribution of content and integrated advertising across the social networks," said Hooman Radfar, co-founder and chief executive officer of Clearspring. "We are proud to go to market with this solution in partnership with SplashCast, a preferred partner, as it is emerging as one of the industry's premier providers of content-driven social media applications."
"Our relationship with Clearspring is a breakthrough for advertisers and our content partners, making it easier for them to tap the opportunity afforded by social marketing," said Michael Berkley, chief executive officer of SplashCast. "In addition to being deeply integrated with compelling, targeted content, advertisers benefit from effective widget distribution and deep analytics. Our content partners, on the other hand, are able to dramatically accelerate their ability to generate revenue within social networks."
SplashCast is an early pioneer of marrying and integrating advertisers with compelling rich media content with the goal of engaging online audiences through social networks. Working with companies such as Sony / BMG, Universal Music, and MTV, SplashCast has built an extensive library of rich media content relevant to young consumers increasingly spending their time on social networks. As one of Clearspring's preferred providers for content-driven applications, SplashCast works closely with Clearspring to pair advertisers with the content and technology needed to reach this elusive audience.
SplashCast selected Clearspring as its exclusive partner because of the company's unparalleled widget distribution and analytics capabilities. Clearspring has developed an extensive distribution network that includes social networks, blogs, desktop and mobile - all viable destinations for SplashCast's content matchmaking and delivery capabilities.
About SplashCast
SplashCast Corporation is a pioneer in the emerging field of social advertising focused on connecting advertisers with social network audiences. Using its patent pending content management system, SplashCast is able to deeply integrate brands with compelling content. Used by Sony / BMG, Red Bull, Universal Music, Live Nation, NIKE, AEG, PBS and other top name brands, SplashCast offers an alternative to banner style display ads that have disappointed marketers. For more information on SplashCast visit www.splashcastmedia.com or call (503) 222-5645.
About Clearspring
Clearspring Technologies is the leader in connecting publishers, services and advertisers to audiences on the social web. Ranked #1 by comScore, Clearspring’s AddThis platform enables leading publishers like AOL, Demand Media, MySpace, and NBC to distribute and track digital content such as web pages, widgets, and videos to social networks, bookmarking sites, blogs, and more. AddThis is used by over 1.5 million unique domains reaching over 1 billion unique users monthly. Clearspring's Audience Platform leverages aggregate data from AddThis to allow advertisers and publishers to reach these audiences by influence, interest and intent in real-time. Founded in 2004, the company is privately held. Visit www.clearspring.com.