MTV Networks Partners with Clearspring to Distribute, Track and Monetize Content across the Social WebPopular MTV Networks content to be made available to fans across the Web through Clearspring widgets
McLean, Va. - Nov 6, 2008 — Clearspring Technologies, the leading widget network connecting publishers and audiences on the distributed Web, today announced that MTV Networks will utilize the Clearspring syndication platform to deploy, manage and monetize selected widgets and related content. This partnership will facilitate the distribution of MTVN's content onto the Web's leading social sites, allowing users easy access to their favorite content wherever they want it.
MTVN and Clearspring are working together to enhance the experience of MTVN viewers, who are enthusiastic social media users. MTVN widgets enabled by Clearspring will be easily sharable across the most popular social networks, blogs, start pages, and more. This relationship further solidifies Clearspring's position as the leading widget network for media publishers.
"At MTV Networks, we strive to entertain and engage using every appropriate platform to connect our audience with content that's relevant to their lives," said Alice Kim, senior vice president of digital distribution and partner relations, MTV Networks. "Clearspring provides us with the full service capabilities to syndicate, distribute, and manage our digital content across today's leading social media sites."
"We are thrilled to partner with MTV Networks and to help bring their content directly to music and TV fans through social media," said Hooman Radfar, chief executive officer of Clearspring. "MTVN's core audience of teens and young adults make up the largest segment of digital media users and we are excited to work with such a forward-thinking company to help distribute content to this growing audience."
Clearspring is the widget platform of choice for most of the leading media companies with MTVN joining the ranks of Time Warner, NBC-Universal, Fox Broadcasting, and other major media firms using its platform. MTVN will use Clearspring's analytics and reporting, which have been independently audited and accredited by the Audit Bureau of Circulations Interactive, to receive detailed reporting on where and how often the widgets are seen, how users interact with them, and how they are shared and moved around the Web.
Clearspring Technologies is the leader in connecting publishers, services and advertisers to audiences on the social web. Ranked #1 by comScore, Clearspring’s AddThis platform enables leading publishers like AOL, Demand Media, MySpace, and NBC to distribute and track digital content such as web pages, widgets, and videos to social networks, bookmarking sites, blogs, and more. AddThis is used by over 1.5 million unique domains reaching over 1 billion unique users monthly. Clearspring's Audience Platform leverages aggregate data from AddThis to allow advertisers and publishers to reach these audiences by influence, interest and intent in real-time. Founded in 2004, the company is privately held. Visit www.clearspring.com.