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There are a number of labels that focus on improving people’s lives, often in poorer countries. Two of the most popular are the Fairtrade and the Rainforest Alliance labels. Both show the item has been produced without treating people unfairly and without damaging the environment.
The Fairtrade Foundation gives its FAIRTRADE Mark to products if they meet their international Fairtrade standards. The standards include:
The FAIRTRADE mark also promotes high environmental standards. For example, Fairtrade cotton growers are encouraged to reduce their use of pesticides, recycle materials and take steps to avoid soil erosion and water pollution. Genetically modified (GM) seeds are forbidden.
The mark appears on many products, including coffee, tea, fruit, flowers, cotton and footballs. It also appears on products that aren’t completely Fairtrade, but include a certain percentage of Fairtrade ingredients – for example, biscuits that use Fairtrade flour.
The Rainforest Alliance works with foresters, farmers and tour operators. It aims to help their goods and services have a more positive effect on people and the environment.
Its certified seal of approval appears on products like wood, paper, fruit, plants, nuts, tea and coffee. All products are independently evaluated to make sure they have been grown or made in a way that: