An Olympic medal represents a lifetime of work by an athlete. It reflects the effort, time and sacrifice that athletes put in – and the London 2012 medals unveiled this evening do exactly that.
An Olympic medal represents a lifetime of work by an athlete. It reflects the effort, time and sacrifice that athletes put in – and the London 2012 medals unveiled this evening do exactly that.
So, aside from the obvious significance of representing fabulous success on the greatest stage on earth, does the design really matter to the athlete?
Well, the simple answer to that is that yes, it does. From the protective box to the ribbon, every element of the medal is absolutely treasured by medal winners. When I won my gold medal at the Sydney 2000 Games, it quickly became one of my most prized possessions; I didn't want to let it out of my sight, and even took it to bed with me for a time.
More than 2,100 medals will be awarded at the London 2012 Olympic Games, and British artist David Watkins has designed a suitably powerful creation.
The medal is extremely dynamic, making great jewel-like use of the '2012' logo. It marries the ancient and traditional with the modern and graphic, and will be the perfect complement to the Olympic Games.
Love the groovy medal designs - lets hope pletny of them are hung around British necks - come on GB!