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04/05/2011
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THINK! usage request form

What are usage costs and why are they required?

  • A usage cost is what artists/photographers charge for the use of their properties.
  • Usage costs are often charged when there is intent to use an advertisement in paid for media space. Even if media space is secured for free, usage costs will sometimes still apply if the ad is going to be seen in a public space, for example as posters, or on TV, radio or online.
  • The Department for Transport (DfT) only contracts artists for specific campaign periods. All media appearances outside of these periods need to be negotiated on a case-by-case basis with the artists via their agent.
  • Usage is payable from the first use date/showing of the material.
  • Often DfT advertisements can be used for free when only educational use is required.

Educational use is defined as:

  • For unpaid media use in educational environments such as nurseries, schools, college and universities.
  • For unpaid media use in public environments where road safety material might be relevant, such as police stations, police/country shows, shopping centres, doctors surgeries and libraries.
  • For unpaid media use by private companies to use as part of their internal road safety training.

In order to obtain usage permission for required materials please fill in the form below, We will aim to respond within 5 working days.

An asterisk* indicates that the question is mandatory.

Your details
Please advise on campaign and advertisement title(s) you intend to use (include as much detail as possible).


Where/how do you intend to use the advert? Please tick the appropriate box(es) * On TV
As a poster
In a newspaper/magazine
On radio
On the internet
As a leaflet
Other


Please describe in more detail the proposed use for the advert (including exactly where it will be placed and how often it will be used) *
Please describe media use: E.g. Paid for media, Non- paid for media, Educational use
If you have a media schedule please provide details. *
In which region/area do you plan to use this material?
What is the full term/period of time for use of this material?
Please add any other info of relevance that might help with negotiations
In order to set you up as a new client on the Agencies systems please fill in the fields below.
Company name *


Your name *


Company billing address *


Company reg no

VAT reg no

Finance contact *

Telephone

Email*