Smart Measures Portfolio
To achieve Cycling England’s aim of ‘more people cycling, more safely, more often’, physical improvements in Infrastructure for Cyclists should be coupled with a programme of ’smart’ measures and political support.
This portfolio deals with ‘Smart Measures’ that combine incentives, information, training and promotion, and are closely tailored to the needs of a specific target market. Cycling England is also providing support to elected members keen to promote cycling through the political system within their area.
The general principles of a smart programme to encourage cycling are introduced in the Overview section. The guidance includes the following elements:
Cycling England’s Design Checklist and Portfolio - current infrastructure guidance and best practice
Cycling England’s photo Gallery
Best Practice Case Studies from the CTC Benchmarking Project