Marketing & Promotion
Promotion is often the key to achieving behavioural change and must be a priority alongside measures to make it easier for cyclists to use the road network and have an advantage over private motor traffic.
This section covers the marketing and promotion of the benefits of cycling and opportunities for this activity, to both cyclists and non-cyclists. Promotion encompasses publicity, specific events or campaigns and on-going marketing programmes.
Reports Available
Promoting Cycling at a Road Safety Event, Cheshire Fire Service (pdf)
Early in 2009, Cycling England provided advice for the Fire & Rescue Service who wanted to hold a community event at their fire stations with a focus on cycling, including bike safety and maintenance.
Cycle Route Maps, Somerset County Council (pdf)
Somerset County Council contacted Cycling England with questions about the publication of cycle route maps. The Authority is well-advanced in the production and review of new maps, but some internal debate prompted a request for guidance on a range of issues relating to liability implications.
Further Resources
Cycling England’s Smart Measures Portfolio - initiatives that combine incentives, information, training and promotion
Cycling England’s Design Checklist and Portfolio - current infrastructure guidance and best practice
Cycling England’s photo Gallery
Cycle to Work Guarantee Toolkit - Department for Transport
Further Best Practice Case Studies from the CTC Benchmarking Project
