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Practical advice for business
 
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E-commerce

Planning for e-commerce

What to consider when setting up e-commerce systems in your business

Create an online shop

The key issues to consider when creating an online shop

Search engine optimisation

Learn how to use search engine optimisation to improve your website's ranking on search engine results pages

Pay per click advertising

How to use pay per click so that users will click through to your website when they seek your products online

Accepting online payments

How online payments work and how to set up a payment facility

Fulfilling customer orders

The main issues to consider when delivering products to online customers once a purchase has been made

E-commerce and the law

Regulations you need to comply with when undertaking e-commerce and e-marketing activities

Develop an e-marketing plan

What are the key components of an e-marketing plan and what benefits can such a plan deliver to your business

Generate business from your e-marketing plan

Develop your e-marketing plan to improve existing customer relationships, attract new customers and boost sales

Web 2.0: a guide for business

How you can make the most of the changing internet to benefit your business

Online networking

How to use online networking to develop your business

Securing your e-commerce systems

What the security threats to your IT systems might be and advice on how to tackle them

Benefits of intranets and extranets

What benefits can intranets and extranets deliver to your business

E-marketplaces, online auctions and exchanges

Understand what e-marketplaces are and decide if they are appropriate for your business

Common e-commerce pitfalls

Common factors that result in e-commerce systems not achieving their full potential or failing completely

 
 
 

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