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making your mark


Advertising New-PolaroidWe've had about seven years' experience running national campaigns to encourage voter registration, and give voters the information they need to take part in elections. 

Advertising has a part to play locally, too - used effectively, it can be a great tool to encourage registration - during the annual canvass, in the run-up to elections, or year-round.  

Look to take advantage of any advertising space you can get for free, whether it's council noticeboards or advertising sites, or within local newsletters or council magazines.  Take a look at our campaigns - get in touch if you want to adapt them for your local purposes - and find out what other electoral administrators have been up to in the case studies box, below. 

Toolbox Toolbox How to... How to...file Case studies Case studies

Rolling registration poster
A 'general' poster advertising rolling registration.
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Homemover poster
This poster advises people not to leave their vote behind when they move house. Ideal to promote rolling registration.
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Useful links - communicating with people with disabilities A wealth of useful information to bear in mind when communicating with people with disabilities.

Carmarthenshire County Council: Carmarthenshire Youth Democracy Project 1 Carmarthenshire Youth Democracy Project - a mix of advertising, events, and education promoting the 2004 elections.

West and South Yorkshire Metropolitan Councils - Kirklees Council: TV campaign - vote local Authorities collaborate to produce tv advert to promote local elections.

Gloucestershire Councils: Life could slow you down if you don't register… A county-wide initiative to drive up the annual canvass return rate through roadshows and distribution of eye-catching canvass shopping bags with a registration theme.

Merseyside Electoral Administrators Group (MEAT) - Liverpool, Knowsley, Sefton, Wirral and St Helens: Ad-Van Campaign and Radio City Advert

Wychavon District Council: Voting…it's as easy as 1, 2, 3, 4! People encouraged to use their votes to build the future.