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A rural high street

Our statutory purpose is to promote awareness of the social and economic needs of people who live and work in rural areas and help decision-makers across and beyond government identify how those needs can best be addressed. More…

› 9.8 million people lived in rural England in 2009.

In 2010, the mean annual household income was £37,513 in rural areas (unequivalised).

The average rural house cost 6.0 times the average annual rural household income in 2009.

Approximately 700,000 rural households lived below the poverty line in 2008/09.

› 847,000 rural households lived in fuel poverty in 2008.

(Taken from 10 Big Numbers.)