Driving today is not what it used to be. The roads are more crowded with traffic, and everyone seems to be in so much of a hurry to reach their destination.
On top of that, the success of online shopping is causing van traffic to be higher than ever, and medical advances are helping our senior citizens to live - and drive - for longer.
Halving deaths and injuries
So to meet the modern day challenge of keeping us all safe on the road, THINK! is campaigning to contribute to the Government's objective of reducing road deaths and serious injuries by 40 per cent (50 per cent for children) by the year 2010.
In this section, you can read about our various campaigns that relate to driving - Speed: urban and rural, Drink driving, New drivers, Older drivers, Driving for work and Horse sense - and also find some useful advice and tips on how to be a safer driver.
If you drive at twice the current legal alcohol limit, you are at least 30 times more likely to cause a road crash than a driver who has not been drinking. Read more about how THINK! is helping to reduce the number of road accidents caused by drink driving.
Driver sleepiness is estimate to account for around one fifth of accidents on major roads, and is responsible for around 300 deaths per year. Read this section to learn how THINK! has addressed this issue.
Around 200 road deaths and serious injuries each week involve someone who is on the road as part of their work duties. Read more about how THINK! is helping to promote road safety among those who drive for work.
For those caught while driving under the influence of drugs, the penalties are as severe as for those who drink and drive. Read more about how THINK! is helping to reduce the number of road accidents caused by drug driving.
Find out how THINK! has teamed up with the British Horse Society to help advise drivers on how to avoid accidents when meeting with horses on the road.
A newly qualified driver can lose their licence by clocking up six or more penalty points in the two years following their test. Read more about how THINK! is helping to improve road safety amongst new drivers.
Older, experienced drivers are usually more tolerant and confident. But their faculties and reflexes may not be as sharp as they used to be. Read more about how THINK! is helping to promote road safety among older drivers?
The majority of road deaths happen on country roads rather than on the streets of our towns and cities. Read more about how THINK! is helping to raise awareness about the dangers of speed in rural areas.
There is no such thing as 'safe speeding' - it contributes to more than 850 deaths and 33,000 injuries every year. Read more about how THINK! is helping raise awareness about the dangers of speed in towns and cities.