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Online Moms

Leveraging the Internet to stay in touch, get informed, and be entertained

There are 41 million online moms age 18–64. They value family time, and their online habits reflect that fact. They use the Internet for entertainment and to stay connected with friends and family. They gather information and search for great deals, while finding ways to keep their busy lives organized. Clothes, shoes, and accessories are strong categories for shopping.

Related sites: Yahoo! LocalYahoo! Health
 
 

By the Numbers

Family Focused
  • 80% focus time on family and a small circle of close friends
  • 34% say they’re more interested in what’s going on in their local community
Thrifty
  • 52% say they usually buy average quality items to save money
  • 40% say brand names are not important to them
Offline Activities
  • 51% read for enjoyment
  • 39% cook for fun
  • 34% have hobbies
  • 29% shop for fun
Shoppers
  • 42% bought clothes, shoes or accessories online in the last month
Healthy Living
  • 52% say they’re always looking for new info about health and healthy living
Guilty Pleasures
  • 36% like keeping up with entertainment news and celebrity gossip
 
 
 
 
 

Where Online Moms Spend Time on Yahoo!

audience_online-moms
 
 
 
 

Tips for Marketers

  • Engage Online Moms on entertainment, health, and local content.
  • Make busy moms feel productive while they’re online.
  • Offer deals to Online Moms, who are savvy shoppers.
  • Give moms opportunities to share special moments with the people they care about.
  • Help moms make social connections, but don’t forget to entertain them, too.
 
 

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Contact Sales

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Yahoo! Fun Fact

Yahoo! Messenger has almost 2 times more users than Skype.
Yahoo! Messenger has 83 million monthly users worldwide, and Skype has approximately 43.5 million monthly users worldwide.