Digital & New Media

Yorkshire and Humber has seen the fastest rate of growth in the Digital and New Media (DNM) sector in the UK over the last decade. This is largely due to a number of key areas that have driven the progression of this industry within the region, including academic excellence and the growth of the e-learning market both domestically and internationally.

Learning, skills and excellence are areas within DNM that Yorkshire and Humber can boast an impressive repertoire of resources both academic and commercial.

Yorkshire and Humber has some of the best universities in the UK, possessing three of the most distinctive in electronics, gaming and engineering, in York, Leeds and Hull. These universities provides access to over 52,000 highly skilled graduates and a high volume of computing, engineering and software graduates adding value to the growing DNM sector and offer world class research and development facilities to fuel the DNM industry within the region.

The universities in the region have pioneered a number of varying specialist areas such as Industrial automation and flight control and the development of solutions for problems that are computationally challenging. Hull University’s highly experienced department of engineering, specialise in robust estimation, Fault Detection and Isolation (FDI) and Fault Tolerant Control (FTC), technologies with enormous potential applications in the advanced engineering, nuclear construction and wind energy markets.

The presence and development of these specialist areas and leverage of the research and development from the universities, provides an attractive proposition to bridge the gap between academic bodies and growing manufacture sectors within the region. The commercial deployment for FDI and FTC technology into markets such as nuclear manufacture is an especially high value opportunity for investment.

The Nuclear construction market has recently received a boost by investment from Rolls Royce on the back of increased investment by the government and Yorkshire Forward to facilitate the manufacture of 11 nuclear power plants in the UK over the next decade, worth an estimated £30bn, with FDI and FTC technology providing potential added value to this both manufacture and maintenance processes.

In addition to the high level of potential applications of academic research and development, Yorkshire and Humber is now home to the largest e-learning community in the UK. This industry is estimated to be worth between £300m and £450m, with growth forecasted at 7%-8% which has contributed to the UK’s e-learning market being the second largest in Europe.
The focus on next generation e-learning in our region is centred on Sheffield.  This marketplace is stimulated by research and development and talent supplied through the academic bodies within the region, prompting the development of new tools such as 3D authoring for immersive learning and the facility to complete ‘Just In Time’ delivery.

E-learning is largely underutilised  within the private sector, and has the potential to generate wins in a number of business areas such as reduced learning times, fully traceable audit trails and reduced overall cost generated from lower resource implications and the absence of tangible resource requirements such as training rooms and personnel. We’re home to Learn Direct, the largest e-learning service in the world and the largest commissioner of e-learning anywhere in the UK.

The presence of e-learning also compliments the growing investment into heavy and precision manufacture within the region, along with supporting increasing demand from the high degree of financial services organisations situated within Yorkshire an Humber.

Yorkshire and Humber is also a focal point for innovative new media companies that utilise new technologies, including viral marketing, gaming and social networking. Key companies include Numiko, who have worked on the UK deployment of global franchises such as Dr Who and I’m a celebrity: Get me out of here, and Rockstar Leeds, the publisher responsible for titles within the Grand Theft Auto gaming franchise for the growing handheld and portable devices market, are both present in the region.

These industries are supported by a depth of experience in gaming and new media through academic courses at the region’s universities.

The environment presented by the growth and supporting infrastructure of DNM within the region, present numerous opportunities for organisations wishing to become a member of a diverse community. Whether it’s to join an existing marketplace, or take advantage of new ideas and innovation, Yorkshire and Humber has the infrastructure, talent pool and support to ensure your business can flourish.

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Chief Executive, Powerfuel
"“The Powerfuel plc CCS (carbon capture & Storage) facility will produce 900 megawatts of electricity. It will liquefy carbon dioxide emissions by burning fossil fuels and then pump it out to depleted gas fields under the North Sea. We would like to express our gratitude to Doncaster MBC and Yorkshire Forward, who have been instrumental in identifying the benefits of the Humber cluster and the potential for environmental improvements.” Richard Budge, Chief Executive, Powerfuel "
BP Dupont
A £25m cutting-edge technology development centre planned for Hull will put Yorkshire at the forefront of biofuel technology development.
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