Analysing information

Use a range of analysis techniques – including comparisons with other similar areas – to identify the critical issues that need to be considered further.

Residential Futures

Residential Futures
© One North East for the Northern Way

Once you have gathered the information you need to analyse it to identify the physical aspects of place that need to be addressed in order to achieve project aims.  For instance the analysis may uncover critical issues related to the provision of transport infrastructure, health or education provision in particular parts of the area or inadequate range of housing offer for the given population profile.

This may seem overwhelming because of the sheer volume of data. You can overcome this by using a range of analysis techniques. The results of the analysis need to be considered by all stakeholders to decide what issues will be selected as the most important and form part of the design brief for the next phase of the project.

The analysis should also include comparison with similar areas in the country and internationally, to better understand the qualities and challenges of your area. This type of analysis – called ‘positioning’ – may help to:

  • establish a starting point for the strategy  - a position in relation to other comparable areas – against which its impact will be measured
  • set the ultimate goals and to consider how radical the transformation of place and strategy targets could and should be
  • highlight specific issues and aspects of the area that are particularly weak in comparison to its competitors and need to be moved up the list of priorities
  • highlight where the place’s performance may be good in comparison to others.

How to analyse information

  1. Analyse data
    Undertake a SWOT (strengths–weaknesses–opportunities–threats) analysis to understand further the area’s problems and what is causing them, as well as to understand its potentials and qualities that will the starting point for developing the strategy.
  2. Do a positioning study
    Your positioning study should use a range of indicators to compare your area’s position in relation to other comparable areas.
  3. Present analysis to stakeholders
    Stakeholders need to absorb the analysis as part of the process of deciding what issues will be selected as the most important for further consideration.

Examples of analysing information