Stakeholder engagement

The input of others - though sometimes time-consuming and complex to incorporate – is integral to the success of your project. It needs to happen throughout the project’s development.

The client has to represent multiple interests.

Getting stakeholders involved in your project is important - it is rare that a project can exist in isolation. Effective communication with stakeholders can help create positive, rather than antagonistic, reactions and can provide new insights. To achieve this you or your team should contact appropriate individuals and groups, understand, and take account of their views – positive and negative.

Before you continue, make sure that you read the following information about stakeholder engagement:

Tips for stakeholder engagement

  1. Identify your stakeholders
    Think about who needs to participate and who needs to be consulted - these are two different things.
  2. Approach stakeholders positively
    Nowadays, you are obliged to consult certain stakeholders.
  3. Ensure your consultation is effective
    Your should engage people’s attention and focus their interest. It’s worth recording and considering all views, especially opposing ones.
  4. Keep a record
    Projects can take place over a long period, and the individuals you consult may well change.

Examples of stakeholder engagement

Especially with local political issues, stakeholder engagement during gestation is vital – you need to keep them with you on the journey.
Programme director, health trust
Get wide ownership, and engage people early so that they don’t criticise later.
City council lead, urban design