Developing a vision statement
A clear and agreed vision statement will ensure that everyone involved in your building project understands its goals.
Every building project should be underpinned with a statement of your vision as the client. The vision statement sets out your clear objectives for the project from the start. Getting the vision right is your responsibility as the client.
The statement will set out the overarching aims of what you are trying to achieve before you get down to the technical details of the individual project. You may agree it before there is any real concept of a physical project.
It will include what you want to achieve with the building. But it may set out more than this, for instance how you aim to deliver services. Take a school, for example. Your vision might not just be about what you want from the new building, but about a new approach to education in your area.
In some building procurement and funding routes, the vision statement may also be known as the ‘statement of requirements’ or the ‘statement of need’.
Before you continue, make sure that you read the following information about developing a vision statement:
How do I develop a vision statement?
- Learn from the work of others
Identify projects that are similar to what you would like to achieve and find out how they were developed.
- Draft your vision statement
Draw on what you know so far to write a vision that will inform the rest of the project.
- Create SMART objectives
Your objectives should be specific, measurable, attainable, relevant and time-bound – SMART.
- Agree your vision statement
The statement must be owned by your whole organisation before sharing it with the wider world.
Examples of developing a vision statement
- Your vision statement sets clear objectives for the project.
- Your statement includes your overarching aims as well as specifics about the building.
- Your aims and objectives are agreed within your organisation.
- Your objecitves are ‘SMART’.
- You have buy-in to your statement from across the organisation.
To get quality, you must have a clear vision of what is it you want to achieve, and be able to express that.
Head of estates, health trust