Ingress Park was intended to be a key project to head the regeneration drive at Greenhithe waterfront. A higher density housing development has been achieved, consistent with PPG3 and brownfield objectives. The variety of architectural detail creates interest within the development, and helps to relate it to its wider Kent context. The Royal Town Planning Institute commented on the respect for the landscape, incorporation and restoration of historic structures, and the connections with surrounding communities.
The careful attention to detail and materials has resulted in a development that has a traditional feel inspired by the vernacular however, despite this conservative appearance, the developers and architects have in fact challenged traditional blanket design approaches to volume housing in terms of density, quality of design, infrastructure, public realm and private amenity space.
In adopting this approach, Crest developers have rejected the conventional procurement practices opting instead for a bespoke design which takes its cue from the site and character of Kent's traditional towns and villages. Close multi-disciplinary working between the planners, the design team and engineers has allowed conventional practices with respect to density and infrastructure to be challenged and stretched.