Evaluation of Key Performance Indicators
This evaluation was carried out by Rob Pearson, FCO Digital Diplomacy Group's user experience consultant. Rob was not involved in the London Summit site project until this evaluation.
Key Performance Indicators (KPIs) were evaluated using the following:
- The site's web analytics
- Publicly accessible web analytics such as Google Trends
- A survey carried out with subscribers to the London Summit site (286 responses)
Unlike the analytics data, survey data is not necessarily representative of visitors generally. However, it is reasonable to consider this data as indicative, and as such it has been used in this evaluation.
Summary13 KPIs were defined to evaluate the success of the London Summit web presence:
- 3 were fully met
- 4 were partially met
- 4 were not met
- 2 could not be assessed because of insufficient data
KPIsClick on a KPI for more detail.
1. The focal point for engaging and shaping global opinions1.1. london.summit.gov.uk is most authoriatative site for "London Summit" according to major search engines.
1.2. Influential sites in every target country link back and quote from http://www.londonsummit.gov.uk .
1.3. All visitors find it quick and easy to find the info they are looking for.
Read full evaluation of KPI one
2. Authoritative provision of in-depth briefings on Summit2.1. All unclassified policy papers accessible from londonsummit.gov.uk in web friendly form.
3. Effective operational functions for 2,000 journalists
4. Respected platform for discussion and debate