Introduction

This evaluation was carried out by Rob Pearson, FCO Digital Diplomacy Group's user experience consultant. Rob was not involved in the London Summit site project until this evaluation.

Key Performance Indicators (KPIs) were evaluated using the following:

• The site's web analytics
• Publicly accessible web analytics such as Google Trends
• A survey carried out with subscribers to the London Summit site (286 responses)

Unlike the analytics data, survey data is not necessarily representative of visitors generally. However, it is reasonable to consider this data as indicative, and as such it has been used in this evaluation.

Summary

• 3 were fully met
• 4 were partially met
• 4 were not met
• 2 could not be assessed because of insufficient data

KPIs

1. The focal point for engaging and shaping global opinions

1.1. london.summit.gov.uk is most authoriatative site for "London Summit" according to major search engines.

1.2. Influential sites in every target country link back and quote from http://www.londonsummit.gov.uk .

1.3. All visitors find it quick and easy to find the info they are looking for.

2. Authoritative provision of in-depth briefings on Summit

2.1. All unclassified policy papers accessible from londonsummit.gov.uk in web friendly form.

2.2. Only the highest-quality content goes on the site based on the content guidelines. If it doesn't help to achieve an objective is doesn't go on.

2.3. At least four expert bloggers providing authoritative real time content for London Summit .

Read full evaluation of KPI two

3. Effective operational functions for 2,000 journalists

3.1. Media Centre regarded by journalists as most respected Government media site ever.

3.2. Live streaming of all press conferences / keynote speeches.

3.3. The site is reliable (minimal down time) and meets AA accessibility at all times .

4. Respected platform for discussion and debate

4.1. Seamless integration with all partner engagement sites.

4.2. Clear evidence of link between pre-summit web debate and post-summit outcomes.

4.3. Visitors return to the site, go to other areas of our London Summit web presence or subscribe to feeds/emails.

4.4. The site (and related wider web-presence) becomes a best-in-class example of digital engagement.

Read full evaluation of KPI four