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Stephen Hale

Head of Engagement, Digital Diplomacy, London

Diplodocus - who's there, and what are they doing?

Posted 29 June 2010 by Stephen Hale  

People are using Diplodocus to talk about location based apps, how to centralise/devolve global web presences, social media guidance, copywriting, diplomacy hashtags, using social media during a crisis, and public diplomacy.

And we have members from the US, Israel, Belarus, Canada, Malaysia, France, Estonia, Bahrain, Denmark, Norway, Australia, the UN, the EU, the UK and Finland. 

It's a steady start. It was always going to be a bit of a slow burner, but I'm already finding it useful. As more people join and begin to contribute, the more useful it becomes. 

One of the first things we used the site for was to talk about the community itself. We even drafted some performance measures so that we can judge how we're doing. I've copied them below - you can hold us to account in 5 months time.

If you're not already a member, sign up now: Diplodocus: a community for international government people

1. Objective: Diplodocus has members from around the world

  • KPI: number of different countries represented
  • Target: 25 different countries represented within 6 months.

 2. Objective: Virtual community leads to physical benefits

  • KPI: number of physical meetings between members of Diplodocus
  • Target: 10 physical meetings between members of Diplodocus within 6 months (measured using survey)

3. Objective: Diplodocus leads to change in behaviour

  • KPI: number of times members of Diplodocus have changed their behaviour/approach as a result of using Diplodocus.
  • Target: 10 members report a change in approach as a result of Diplodocus (measured using survey)

4. Objective: Diplodocus is a genuinely interactive forum for conversations

  • KPI: Members contribute to discussions
  • Target 1 : 80% of member make at least 1 contribution (other than signing up) within 6 months
  • Target 2: 10% of members initiate a discussion within 6 months
  • Target 2: Discussions receive an average of more than 5 responses
(By the way, as Jimmy mentioned, we're reviewing the way we manage comments on the FCO blogs. To that end, you'll notice that I'm now trialling Echo to manage comments on my blog. We'll settle on a solution that works across our blogs in the next few weeks.)


Stephen Hale
29 June 2010

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