The Foreign Secretary has talked about an "ingenious and more energetic" approach to 21st century foreign policy. He may not have been thinking about digital diplomacy when he said that, but ingenious digital engagement should continue to play an important role in diplomacy.
I've used this blog before to explain what we mean by "digital diplomacy". I've even had a go at distilling what I do to a single sentence. But I'm always conscious that digital diplomacy is still a new concept, and we need to continue to explain what we mean by it, and describe what we do.
When asked (and often without being asked) this is what I say we do in the FCO Digital Diplomacy Group:
In digital diplomacy group we use the web to help solve foreign policy problems.
That means running our official Foreign Office websites and digital channels - we run 250 sites in 45 languages, providing our news and travel advice in close-to-real time, to international audiences.
And running digital diplomacy campaigns, making use of global internet culture to help deliver our policy objectives.
Our web presence and our digital campaigns give us huge potential reach and influence around the world. We aren't limited by geographical boundaries or even language barriers. We can reach audiences who want or need our content, irrespective of the news cycle or the editorial decisions of broadcasters or editors.
We use our digital channels to communicate directly with public audiences, as well as other governments and influential individuals. And importantly, the web allows us to engage in conversations with our audiences, not just deliver information.
We often find that there is a natural fit between what our diplomats are trying to achieve offline, and what is possible online.
Our new ministers are already using the tools of digital engagement, from the Flickr galleries showing the first few days in the office, the Foreign Secretary's tweets, the Minister for Europe's blog and Alistair Burt's YouTube video on the Nuclear Non-Proliferation Treaty. I'll continue to use this blog to highlight our efforts to help solve foreign policy problems through digital engagement.