19.04.10
Leading British fashion designer Paul Smith has launched his new website, developed by London based digital agency the OTHER media. The new site is both an ecommerce site and a brand showcase for the internationally renowned fashion business.
the OTHER media were commissioned to produce the new site having run the website and worked on digital strategy for the brand, since 2004. The brief required that the site, in addition to reflecting the strong design aesthetic of Paul Smith, needed to provide a fantastic user experience, increase the effectiveness of online sales and be easily adaptable to accommodate the creativity of the brand.
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