The ASA is here to make sure all advertising, wherever it appears, meets the high standards laid down in the advertising codes. Our website will tell you more about the rules for advertising, let you complain online, and explain how the ASA is working to keep UK advertising standards as high as possible. Read a short guide to what we do.
2009 / 2010 Annual Statement is now available to download.
Latest News
New Adjudications (11/11/2009)
Published on 11 Nov 2009, the latest adjudications are available in our adjudications section.
ASA survey shows advertisers comply with alcohol rules
The Advertising Standards Authority (ASA) today publishes the findings of its latest survey of alcoholic drinks advertisements, revealing a compliance rate of 99%.
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ASA warns consumers: pyramid schemes are a house of cards
The ASA is warning consumers to take due care to avoid getting involved in pyramid schemes. Not only are pyramid schemes unlawful, they will result in financial harm to those who join them.
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ASA process review
The Advertising Standards Authority (ASA) is undertaking a Process Review to ensure it continues to operate efficiently and effectively on behalf of consumers and the advertising industry.
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