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Children and advertising

Protecting children has always been at the heart of our work: in 1962 - the ASA’s very first year of operation – one of our priorities was to look into ads for horror films and their potential to scare children. Ensuring that children are not exposed to potentially harmful or inappropriate advertising has remained an ongoing commitment, a fact underlined by a recent public consultation on the Advertising Codes which resulted in enhanced protections for children being introduced.

Broadband: A need for speed

We have asked the Advertising Code writing bodies (CAP and BCAP) to review broadband speed claims in advertisements as part of a wider look at advertising in the telecommunications sector. The aim is to provide guidance to bring advertisers up-to-speed on how to advertise their services and protect consumers from being misled.

Alcohol

Alcohol advertisements are subject to stringent rules that are designed to ensure it is promoted in a socially responsible way and to protect young people.

Latest news

Digital remit extension and public relations

Following a constructive meeting, the ASA, CAP and the CIPR have agreed a number of actions to clarify the ASA's extended digital remit as far as it relates to public relations.

ASA appoints new Directors

The Advertising Standards Authority is pleased to announce the appointments of Trevor Ellis as its new Director of Corporate Services and Miles Lockwood as its new Director of Complaints & Investigations.

Landmark agreement extends ASA’s digital remit

Our remit is to be extended significantly to deliver more comprehensive consumer protection online. From next year, marketing communications online will be subject to rules to keep them legal, decent, honest and truthful.