Entering overseas markets
There are various ways of entering overseas markets. You can manage the process yourself - selling directly from the UK or setting up an operation in the target country. Alternatively, you can use an intermediary such as an agent or a distributor.
Deciding how to enter an overseas market will be a crucial part of your export strategy. Different methods will be appropriate in different markets or for different types of product. You should not assume that you can take the same approach in all cases.
This guide contains basic information on the different ways of entering an overseas market and helps you identify which will be best for your situation. For additional basic information see our section on market entry, selling and promotion and our guide researching overseas markets.
Subjects covered in this guide
UK Trade & Investment Enquiry Line
020 7215 8000
Institute of Export Helpline
01733 404 400
020 7215 8150