This snapshot, taken on
23/06/2010
, shows web content acquired for preservation by The National Archives. External links, forms and search may not work in archived websites and contact details are likely to be out of date.
 
 
The UK Government Web Archive does not use cookies but some may be left in your browser from archived websites.
Practical advice for business
 
Your account
 

Comply with advertising standards

Nearly every business advertises at some stage - but whichever media you choose, the claims you make for your product or service must comply with a number of regulations. This also applies to direct marketing mailshots.

The regulations are, for the most part, very simple. As long as your advertisement is legal, decent, truthful and honest, you usually won't have anything to worry about.

Two Committees of Advertising Practice, one for broadcast advertising, the other for non-broadcast advertising, are responsible for drawing up codes of practice - CAP Codes. This guide outlines how these codes and various laws affect your business. It also explains how to avoid breaching any regulations and covers what happens if your advertising is the subject of a complaint.

Subjects covered in this guide

Print options - What are my print options - Opens in a new window Email options - What are my email options - Opens in a new window
 
 
| Site map | Help | About us
 

Home

 

Sales and marketing

Advertising, branding and design

 

Comply with advertising standards

 

Current section

Introduction

 

How advertising standards are regulated

 

The CAP Codes

 

How to comply with the CAP Codes

 

Handling CAP Codes complaints

 

Online promotions and advertisements