This website is being reviewed and updated. Some content may no longer reflect Government policy. All content has been archived and access to key documents will continue to be possible via the archived website; meanwhile a new version of the website will be launched later in the year. http://webarchive.nationalarchives.gov.uk/20100503135839/http://www.ogc.gov.uk/index.asp

 
 

Communications strategy

To document how information will be disseminated to, and received from, all stakeholders in the activity (e.g. project or programme). It identifies the means/medium and frequency of communication between the different parties. It is used to establish and manage on-going communications throughout a programme or project.

Fitness for purpose checklist:

  • Has the information given to stakeholders met their requirements?
  • Has the information received from stakeholders met the programme/project owner's requirements?
  • Has all the necessary information been disseminated?
  • Have the roles and responsibilities of the individuals involved in the communication strategy been understood by them?
  • Have these roles been carried out satisfactorily? 

Notes:
Suggested content:

  • List of stakeholders and their information requirements
  • Communication mechanisms to be used (such as written reports, seminars, workshops, videos, e-mails, newsletters)
  • Key elements of information to be distributed by the different mechanisms - including frequency and information collection and collation
  • Roles and responsibilities of key individuals responsible for ensuring communication is adequate / appropriate and timely
  • Identification of how unexpected information from other parties (including stakeholders) will be handled within the scope of the activity. 

Source information:

  • Stakeholder Map
  • Blueprint and Vision Statement
  • Programme Plan 

Further information:

See the briefing on programme management and document outline for stakeholder map.

More detailed advice is available in OGC's commercially published guide, Managing Successful Programmes