DCSF appoints 20:20 to digital under-age drinking brief
17 November 2009
The Department for Children, Schools and Families (DCSF) has appointed digital agency 20:20 to create a campaign promoting its Youth Alcohol Action Plan.
The appointment follows a three-way pitch managed by the Central Office of Information (COI).
The campaign will aim to influence the attitudes and behaviour of children, young people and their parents and carers towards alcohol. The agency will be responsible for web, mobile, social media strategy and digital communications.
Peter Riley, Founder and Creative Partner of 20:20 said,
"We have a lot of energy for initiatives aimed at helping young people and parents around delicate issues like alcohol awareness. We're delighted to be working with DCSF."
The DCSF campaign will complement existing Department of Health and Home Office campaigns.
For press enquiries, please contact Katrina Whenham at COI on 020 7261 8915.
Notes to editors
The Youth Alcohol Action Plan is a DCSF commitment to help young people make sensible decisions about alcohol.
The new campaign is part of a broader strategy set out in the plan to cut young people's alcohol misuse through a combination of education and information, enforcement and action with industry.