DCSF selects The Red Consultancy for under-age drinking campaign
30 October 2009
The Department for Children, Schools and Families (DCSF) has appointed The Red Consultancy to lead the PR strand of its campaign strategy as part of its Youth Alcohol Action Plan.
The appointment follows a three-way pitch managed by The Central Office of Information (COI).
The campaign, which is due to launch early next year, aims to influence the attitudes and behaviour of children, young people and their parents and carers. The aim is for all young people in England to grow up to have a safe and sensible relationship with alcohol.
The DCSF campaign will complement existing Department of Health and Home Office campaigns.
For press enquiries, please contact Katrina Whenham at COI on 020 7261 8915.