DDB get London Elects' vote
3 February 2004
DDB has been appointed by London Elects to promote the Mayoral, London Assembly and European Parliament elections taking place on 10 June 2004.
The agency was appointed following a four-way pitch managed by COI Communications.
London Elects is an independent body working directly for the Greater London Returning Officer - the official responsible for managing the 2004 elections in the capital.
DDB is tasked with creating a campaign that will highlight the elections, how and when to vote, and signpost voters to sources of information.
Andrew Nye, Head of Communications at London Elects, said:
"We appointed DDB after a particularly competitive pitch. They demonstrated clear thinking and strong creative ideas that are in line with our remit to explain how London's elections on 10 June work."
Zenith Optimedia will handle media planning for the £1million - 1.5 million campaign, which is expected to include press, radio and outdoor.
London Elects will also produce a statutory mayoral address booklet that will be delivered to all 5.2 million voters.
The advertising will feature the website (www.londonelects.org.uk) and helpline number 0800 3 280 280.
The London Elects programme will run in addition to UK wide activity planned by the Electoral Commission, aimed at promoting when and why people should vote.
Note to Editors
- The Greater London Returning Officer is Anthony Mayer, who is also Chief Executive of Greater London Assembly.
- The Electoral Commission campaign is being developed by St Luke's.
- The London Elects pitch featured DDB, Soul, WCRS and MCBD.
- Thirty-four percent of London's electorate voted in the Mayoral and London Assembly elections in 2000, slightly above the national average turnout for local government elections.
For London Elects media enquiries, please contact Andrew Nye on 020 7983
or Jonathan Kinsella on 020 7983 4442