RAF appoints Agency Republic for digital advertising campaign
25 March 2009
The Royal Air Force (RAF) has appointed Agency Republic to work on the digital advertising element of its integrated recruitment campaign.
The appointment follows a four-way pitch managed by the Central Office of Information (COI).
The online advertising creative will be an important part of the new RAF campaign strategy. Agency Republic will work closely with DLKW - who work on the above the line creative - and MGOMD and i-level, who work on the media strategy, to develop an impactful campaign which will promote the service through the stories of people serving in the RAF.
Gavin Marshall, Group Business Director at Agency Republic, said:
"We're thrilled to have been appointed and relish the opportunity to contribute towards the RAF's recruitment targets through creative and effective digital communications."
For press enquiries, please contact Katrina Whenham at COI on 020 7261 8915.