Met Police appoints AMV
9 January 2009
The Metropolitan Police Service (MPS) has appointed Abbot Mead Vickers (AMV) to handle all its advertising from April 2009.
The decision follows a three-way pitch managed by the Central Office of Information (COI) that also included Miles Calcraft Briginshaw Duffy (MCBD) and Golley Slater
AMV will work alongside communications planning agency Mediacom to develop advertising campaigns on a wide range of issues from knife crime and terrorism to Safer Neighbourhoods.
Stephanie Day, Assistant Director of Public Affairs at the MPS said:
"We have enjoyed a positive and successful working relationship with MCBD over the past five years and are extremely proud of the award-winning work they have produced for us. However, our contract with MCBD expires at the end of this month and we asked COI to conduct a pitch process for us. During this process we were impressed by Abbot Mead Vickers’ presentation and felt that strategically it was time for a change. We look forward to an equally positive working relationship with AMV.
Ian Pearman Managing Director at AMV added:
"The Met are great clients who buy great work for issues of great importance to us all. We are over the moon to be working with them."
For press enquiries, please contact Ailsa Mellor at COI on 020 7261 8915.