Energy Saving Trust seeks creative agency
14 October 2008
The Energy Saving Trust is seeking an agency to develop new creative work for a consumer campaign, to run over the next three years.
Mother, DDB and MCBD have been invited to a three-way pitch, which will be managed by the Central Office of Information (COI).
The successful agency will lead creative development for a national campaign, which launched in May, and seeks to position the organisation as the place to go for advice on saving energy in the home. The target audience is all adults over 25.
Key campaign objectives include promoting the organisation as a trusted information source, and stimulating responses to a website and call centre.
The winner will be expected to work alongside agencies already appointed to the brief, to deliver the creative across above the line media channels.
Tamara Mauro-Trujillo, Consumer Marketing Manager at the Energy Saving Trust, said:
"We have to make saving energy easy, simple and beneficial for some 60 million people - if we are to reduce carbon dioxide emissions. We are looking for insight, passion and critically, campaigns that communicate the benefits of energy saving in the consumer's language."
For press enquiries, please contact Rhona de la Mer at COI on 020 7261 8306
Notes to editors
About the Energy Saving Trust
The Energy Saving Trust is the UK's leading organisation set up to address the damaging effects of climate change by helping everybody to cut carbon dioxide emissions– the main greenhouse gas causing climate change – from their homes. It promotes the efficient use of energy and a more low carbon lifestyle.
The Energy Saving Trust, through its network of "one-stop-shop" advice centres, provides free and impartial advice to consumers on saving energy, domestic renewables and greener transport, and is beginning to include water saving and waste reduction advice into its remit. The Energy Saving Trust also works with retailers, builders and industry to make sure that energy efficient products are available for people to choose as well as advising government on policies that are needed to cut greenhouses gases.
The Prime Minister, Gordon Brown and Secretary of State for Environment, Food and Rural Affairs, Hilary Benn announced in December 2007 a new range of services to help people 'green' their homes. The Energy Saving Trust has been tasked with developing and delivering this vision through its extended services.
More information can be found at www.energysavingtrust.org.uk, and local advice centres for the Energy Savings Trust can be reached on free phone 0800 512012.