COI reviews research roster
23 February 2004
COI Communications is set to review its roster of research agencies with plans to expand into deliberative techniques, forecasting and modelling.
Creative development and campaign evaluation remain a crucial part of COI's work, but the research department is also managing large-scale consultation exercises, getting involved at project planning stages and providing insight and consultancy based on research.
COI's director of research, David Foxon, says that the roster should be adapted to reflect the changing nature of research needs among government departments.
"This is an exciting time with the role of research evolving as well as expanding. The way we work is becoming more sophisticated in order to meet the demands of these projects and we need to have the right consultancies and agencies on the roster to help us deliver the best service."
COI commissioned £12.8 million of research in the financial year 2002/03. This included campaign development and evaluation research into a range of issues from health and welfare to public sector recruitment and benefits information.
Another major piece of work looked at communicating more effectively with two separate audiences - Black and Minority Ethnic communities and small to medium sized enterprises. The project was the first of the "Common Good Research" that is funded centrally and shared across all government departments.
The closing date for applications is 12th April 2004 and those interested in applying for the roster should email mktresearch@coi.gsi.gov.uk for an application form.
The new roster is expected to be in place for December 2004.
Note to editors
- Agencies are asked to apply to the roster under the following lots and categories: qualitative and quantitative research, desk research, mystery shopping, omnibus, telephone and online surveys, data-processing, field and tab.
- COI Communications is responsible for communication campaigns targeted to reach everyone in society. The research requirements include a range of target audiences such as consumers, opinion leaders, large corporations, small to medium size enterprises, welsh speakers, ethnic minorities, children, teenagers, elderly people, drug users and workers, socially excluded, NHS staff and public sector workers.
Notes for editors
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