COI shortlists agencies for Press and Cinema Buying
21 November 2005
The Central Office of Information has shortlisted Mediacom and Starcom in the final stage of the press buying contract review.
Mediacom currently holds the contract, which was last reviewed in 2000.
COI has also shortlisted six agencies for the cinema buying contact: Carat, Mindshare, Universal McCann, Zenith Optimedia, Manning Gottlieb OMD and Initiative. Universal McCann currently holds the contract, which has an estimated value of £2million per year.
Both reviews are expected to be complete by December 2005.
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Notes to editors:
For press enquiries please contact: Kate Tonge 020 7261 8306.