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Home > News > Children to be seen as well as heard this winter

Children to be seen as well as heard this winter

Published: Fri, 23 Oct 2009 14:52:01

Children in Yorkshire and the Humber are being urged to 'Be Bright, Be Seen' this winter in a THINK! road safety campaign launched today ahead of the clocks going back an hour this Sunday (October 25).

In 2008, 84 children aged six to 11 were killed or seriously injured while walking in the region. Eleven children of the same age were killed or seriously injured while cycling.

Road Safety Minister, Paul Clark said:

"Britain's roads are among the safest in the world and we have reduced the number of children killed while walking or cycling by 54% since the mid-1990s.  However, 17 child pedestrians or cyclists were killed or seriously injured on roads in Humberside last year and we are determined to do more to keep children as safe as possible.

"Our Be Bright, Be Seen television adverts remind children that they should wear reflective clothing if they are going out after dark.  At the same time, drivers also need to take extra care and look out for children."

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