G Park Blue Planet, North Staffordshire

G Park Blue Planet, North Staffordshire

We develop partnerships - ensuring energy and resources are targeted toward addressing regional priorities

Our Region

Great Western Arcade, Birmingham

Take a closer look at the unique West Midlands Region.

Support West Midlands

www.supportwm.co.uk (Opens in a new window)

Affected by the economic downturn? www.supportwm.co.uk (Opens in new window) (Opens in new window) can point you in the right direction.

A Decade in Review


Catch up with progress on Advantage West Midlands’ successful projects over the past decade.

Our Performance


In 2007 we were awarded a 4 out of 4 (performing strongly) rating by the NAO.  Find out more about our performance.

Helping business

Supporting new and existing businesses to make the economy of the West Midlands stronger and more productive.

Improving places

Attracting and enabling economic growth through ensuring high quality environment and infrastructure.

Supporting people

Recognising and supporting the contribution that the people of the West Midlands make to sustainable economic growth and increased prosperity in our region.

Powerful voice

Vital to the long term economic prosperity of the West Midlands Region is a powerful voice and a positive image.

Case studies

Stourport Canal Basins

Stourport Canal Basins

Market towns make a crucial contribution to the West Midlands economy. Over the past 10 years they have grown into successful hubs of rural regeneration thanks to the Market Towns Initiative (MTI) co-ordinated by Advantage West Midlands.

Premium Automotive Research & Development (PARD)

Premium Automotive Research & Development (PARD)

The Premium Automotive Research & Development (PARD) programme is a shining success story for the West Midlands, building on world-class companies, world-class universities and world-class facilities.

Building Essential Skills for Construction Trades (BEST)

Building Essential Skills for Construction Trades (BEST)

The Building Essential Skills for Construction Trades (BEST) programme has supported more than 2000 people to get jobs in the construction and allied trades since it began in 2003.