Department for Culture Media and Sport

international broadcasting

We promote UK interests in Broadcasting Policy within the European Union (EU), the Council of Europe (CoE) and other international fora.

Audiovisual Media Services Directive (AVMS)

We are responsible for implementing the EU AVMS Directive. This requires video-on-demand (VoD) services to meet minimum EU standards covering for example, protections for children and young people and against racial hatred. 

The Directive also states that TV broadcasters (and VoD services) from within the EU are regulated only by the Member State from which they are transmitted.  The Communications Act 2003 (Disclosure of Information) Order 2010 gives the Office of Communications (Ofcom), and any bodies which they may designate as co-regulatory bodies, authority to share information about VoD services.


Product Placement on Television

The AVMS Directive allows us to permit product placement in some types of television programme.

We recently ran a consultation on product placement on television. Following this consultation, we announced the Government’s decision regarding television product placement.


The CoE

The CoE’s Convention on Transfrontier Television extends rules on TV broadcasting similar to those in the AVMS Directive to a number of non-EU countries, such as Croatia and Turkey. We represent the UK on the Standing Committee on Transfrontier Television (T-TT), which monitors the convention’s implementation.

We also represent the UK on the CoE’s Steering Committee on the Media and New Communication Services (CDMC)which recommends and monitors freedom of expression and information standards in the media and communication services, including the internet.

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