Analysys Mason - Fostering creative ambition in the UK Digital Economy
The following report was commissioned by the Department for Culture, Media and Sport in order to support and improve our understanding of the online, New Media sector in the UK, focusing in particular on the drivers and barriersto creative ambition and innovation in high quality, professional UK New media content.
The objective was to provide a clear evidence based view on the drivers and barriers that currently exist in this emerging market, to help DCMS evaluate a range of potential options.
The views expressed in this report are the authors’ and do not necessarily reflect those of the Department for Culture, Media and Sport.
Digital Britain Channel
These documents are available online in Adobe Acrobat (.pdf) format.
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