This section of the website contains information on the Government’s Road Safety Strategy and its targets for reducing the number of road deaths and injuries by 2010. In addition there is information about Government policies and initiatives and advice for all road users. For news of our latest campaigns and road safety advice, visit the THINK! road safety website.
New THINK! Motorcycles campaign launched
A new £3.5m campaign marks a new departure for THINK! after research showed drivers are more likely to notice motorcyclists on the roads if they personally know a biker. New TV adverts will show bikers with flashing neon signs attached to their bikes. The signs show the rider's name and describe personality traits such as 'shy retiring type' or 'new dad'. The voiceover at the end asks drivers to look out for motorcyclists next time they're out driving. The adverts put motorcyclists at the centre of the new campaign in a bid to encourage all drivers to see the person behind the helmet and tackle the over-representation of motorcyclists in road casualty figures - despite only accounting for 1% of traffic motorcyclists make up 19% of deaths on Britain’s roads. There will also be a campaign called ‘Be Alive to the Road’ which will encourage new motorcyclists to wear protective clothing and take up further training.
Call for comments on revision of DfT’s speed limit circular.
- 16 December 2009
The Government is keen to promote measures to further reduce the number of deaths caused by drink and drug driving. Sir Peter North will advise Ministers on the merit of specific proposals for changes to the legislative regime for drink and drug driving, reporting by the end of March 2010.
The Driving for Work website has now been closed and the content has been transferred. Managing employees who drive for work brings economic benefits – and there is also a legal requirement to include driving within policies for the health and safety of employees and those who are affected by their activities. Guidance on how to set up a driving for work policy has been moved to the Driving for Better Business website.
- 14 September 2009
This consultation document seeks views on the vision, targets and measures for improving road safety in Great Britain beyond 2010. The views received in response to the proposals put forward will influence the final shape of the Department's next road safety strategy, which is due to be published by the end of 2010.
The elements of this Toolkit have been designed as a resource for organisations who want to encourage their members to participate in the consultation on a new road safety strategy for Great Britain.
Including Tomorrow's roads: safer for everyone - the Government's strategy for improving road safety over the next decade.
Information about the Road Safety Act 2006.
Guidance, resources and activities for those individuals and bodies responsible for educating children about road safety.
Information on the Department's work with local authorities on road safety demonstration and partnership projects.
Information for drivers and riders.
Department for Transport estimates of the values for prevention of road casualties and road accidents for use in the appraisal of road schemes.
Road safety information, guidance and good practice for local authorities.
DfT road safety research projects covering the behaviour of drivers and other road users, and measures that can be taken to promote greater road safety.
How and why the Department for Transport is committed to reducing the number of injuries and fatalities caused by excessive or inappropriate speed. This section incorporates information and guidance about the use and management of safety cameras (speed cameras and red light cameras) in the UK.
To further support local highway authorities in delivering casualty reduction targets locally, an annual £4million Road Safety Partnership Grant Scheme was launched at the end of October 2006, inviting bids from all local highway authorities in England.
This document (CM 6442) is the Government's Response to the Transport Committee's Report on Traffic Law and its Enforcement, which was published on 31st October 2004.
The second three-year review of the government’s Road Safety Strategy “Tomorrow’s Roads: Safer for Everyone” committed to the establishment of a Road Safety Delivery Board. The Board consists of senior members of the agencies responsible for delivering road safety on the ground. Through their expertise and contacts, and in dialogue with each other, the Board’s task is to spread best practice and tackle obstacles. As the name implies, the Board’s overwhelming focus is on delivery on the ground.
The following content is available from the Department for Transport web archive .
For related documents, pages and internet links, see the column on the right.