Background information on the Department’s portfolio of public facing campaigns with links to their individual websites and online resources.
As a first step in the long-term commitment to change public attitudes towards violence against women and girls, the government has launched a marketing campaign to tackle attitudes to violence in teenage relationships.
The Department of Health has launched a new national alcohol awareness campaign that highlights the unseen damage that can be caused by regularly drinking more than the NHS advises. The 'Alcohol Effects' campaign is backed by three leading health charities - the British Heart Foundation, Cancer Research UK and the Stroke Association.
The TV adverts show friends drinking in a pub and at home and allow viewers to see through one of the drinkers in each scene, demonstrating how alcohol affects the body’s organs.
A campaign to drive awareness of and participation in Local Involvement Networks (LINks).
Aligning to the objectives of the NHS Constitution, LINks provide the public with a voice on how their local health and social care services are planned and delivered, ensuring that services are responsive and meet local need. With 150 LINks in England, the campaign focuses on the variety of ways that people can get involved and the benefits of doing so.
Health and care professionals from GPs to nurses, dentists to community support workers and social workers are also being encouraged to proactively support their LINk by promoting participation amongst a range service users and by using their LINk as a vital service planning and delivery tool.
A new campaign will help young people to make more informed choices about contraception, look after their sexual health and avoid unwanted pregnancies.
Sex. Worth talking about, aims to promote more open and honest discussions about sex, relationships and contraception among 16 to 24 year olds and their parents. Research shows that a lack of knowledge, and misinformation, coupled with poor attitudes and communication is currently hindering their safer sexual behaviour.
Public health campaign warning people about swine flu with the simple message: Catch It. Bin It. Kill It.
The "Right Tools for the Job" campaign highlights that whatever a person is trying to achieve, it's much easier if they have the right tools for the job. So, if a smoker is serious about quitting, they need to order their free Quit Kit from the NHS.
The 'I'd Do Anything' adverts are designed to motivate smokers to quit. They're based on research showing 96% of children whose parents smoke want them to quit, and that quitting for your loved ones is the most motivating factor for a large majority of smokers, even above health.
The Stroke: Act F.A.S.T. awareness campaign aims to educate healthcare professionals and the public on the signs of stroke and that prompt emergency treatment can reduce the risk of death and disability. It encourages people to recognise the signs of stroke and feel confident to phone 999 for an ambulance on detecting any single one of them. Emergency action is as important for TIA (Transient Ischaemic Attack) or ‘mini-strokes’.
Act F.A.S.T. is back
The Act F.A.S.T. campaign launched in February this year with hard-hitting imagery to highlight the visible signs of stroke and encourage people to call 999 as soon as possible. Advertising to support the Act F.A.S.T campaign will recommence on Monday 9th November. The ongoing campaign is designed to inform the public about FAST – Face, Arm, Speech, Time to call 999. FAST is a simple test to help people to recognise the signs of stroke and understand the importance of emergency treatment. The faster a stroke patient receives treatment, the better their chances are of surviving and reducing long-term disability.
Change4Life is a society-wide movement that aims to prevent people from becoming overweight by encouraging them to eat better and move more. The initial campaign was aimed at families with young children. Campaigns targeting other at-risk groups include a campaign aimed at pregnant women and parents with babies. As part of the Government’s ‘Healthy Weight, Healthy Lives’ strategy, Change4Life is now also targeting adults aged 45-65 years.
Strand of the Know Your Limits alcohol awareness campaign that aims to tell drinkers how many units are in their drinks and help them stick to their limits.
The campaign uses iconic imagery to help people understand how many units are in typical alcoholic drinks, and how to stay within the recommended daily guidelines for regular drinking of 2-3 units a day for women, and 3-4 units a day for men. It also warns people about how regularly drinking too much can damage their health.
Hepatitis C awareness campaign that is aimed at the estimated 100,000 people in England who are unaware they have the infection.
The campaign’s radio and press advertising reminds the public of life experiences that could have exposed them to infection such as injecting drugs or getting tattoos where equipment may not have been sterile. The campaign coincides with the 20th anniversary of the virus being identified.
Campaign with the message that antibiotics do not work on most coughs, colds and sore throats.
Adverts will be appearing in newspapers and magazines, and in addition a leaflet and posters will be displayed in GP practices, pharmacies and Sure Start Children’s Centres throughout the country. These materials will both increase awareness of resistance issues and provide an opportunity for GPs, pharmacists and patients to assess their need for antibiotics.
The campaign materials are free and can be ordered by filling in an order form.
Top Tips for Top Mums focuses on motivating low income mums (dads and guardians too) to share their own experiences of how easy or difficult it is to integrate fruit and veg into their children’s diet, while managing life’s other priorities.
By asking young mums what main barriers they face, such as children’s fussiness, cost, skills and ideas - we intend to capture what works best for them when trying to get their children to eat more fruit and veg.
The campaign aims to put mums in touch with each other, encouraging them to find ways of improving their children’s diets in a more engaging, fun and interactive way without extra cost or changing their everyday lives.
