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Abuse: teenagers urged not to be part of it

  • Published: Monday, 15 February 2010

A campaign has been launched aiming to prevent teenagers from tolerating violence and abuse in relationships. The campaign is aimed at 13 to 18-year-olds, and features TV adverts by film director Shane Meadows.

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How the campaign works

A television advert that challenges teenagers: "If you could see yourself would you stop yourself?" is a key part of the campaign. The advert was directed by Shane Meadows, director of the successful British films 'This is England' and 'Dead Man's Shoes'.

The television campaign is backed by a dedicated website for teenagers, 'This is abuse'. The site provides information on abuse in relationships and includes opportunities for live online discussion and expert advice.

Other elements of the campaign include:

  • radio adverts and posters challenging teenagers to recognise and reject abuse
  • a school pack, and leaflets for healthcare professionals
  • support for parents to help them deal with the problem if their teenager is in an abusive relationship, including the website 'Spot teen abuse'

Director Shane Meadows said: "I grew up in a place where violence and bullying were an integral part of life and accepted as the norm.
 
"My job as director was to make sure that these adverts are compelling, real and utterly authentic. They give you the chance to look back at yourself and your actions. They show you that there is another choice.
 
"It’s a message I fundamentally believe in, and it’s what most of my films have been about – finding another way of leading your life."

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