The following draft measures and expected outcomes have been developed to assess the effectiveness and delivery of the Ordnance Survey licensing and pricing review, which is part of the wider business strategy. The Office of Public Sector Information are supervising this review.
We would like to invite feedback on these draft measures, particularly as to whether or not we are measuring the right things.
· Reduction in minimum royalties charged
· Publication of standard prices on the OS website
· Transparency and increased clarity of pricing structures. Longer term price reduction
· Reduction in the number of Specific Use Contracts in operation
· Clarity and simplification of licence terms. Licence documents are shorter and easier to understand.
· 20% improvement in length of time it takes to issue a Specific Use Contract, based on a current baseline of performance. Average length of time taken to issue a licence tracked and proportion of licence applications completed on time.
· Increase in the number of data products licensed for distribution
· Distribution licences deliver greater flexibility over the rights customers have to use.
Effect on Market
· Volume increase in number of licences issued based on current baseline of performance:
o Developer licences
o Specific Use Contracts
· Government policy on derived data should be followed. This will give extended rights to use OS derived data and transparency of terms as regards derived data.
· Ensure that the level of information required during the licensing process is minimised to enable the processing of the licence application. This information should not be made available outside of the Ordnance Survey licensing team.
· Publication of standard terms and conditions on the Ordnance Survey website for different types of contract.
· Evidence that Ordnance Survey’s commercial activities are operating on the same terms in relation to Ordnance Survey data as any commercial rival. To be assessed under the Information Fair Trader Scheme.
· New initiatives that encourage the maximal re-use of Ordnance Survey data. Noble failure encouraged as well as success.
· Demonstrable improvement in the transition path to commercial terms and conditions for developers using Ordnance Survey data and services.
· Demonstrable consultation and dialogue with customers, with follow up action, about the Ordnance Survey business strategy. This may take the form of interactive blogs, forums, meetings, etc.
· Development of guidance and navigation tools to help customers understand licensing options
- Customer liaison through media such as PSI Perspectives and Licensing Forum
- Monthly target assessments
- Ordnance Survey key performance indicators
- Analysis of the revised contracts
Timetable and Reporting
Measurement will commence for most of the above from 1 July 2009. Some measures, such as the effect on the market of the new licences and the length of time taken to issue a new licence, will not come into effect until 1 April 2010.