Marketing & Promotion

Promotion is often the key to achieving behavioural change and must be a priority alongside measures to make it easier for cyclists to use the road network and have an advantage over private motor traffic.

This section covers the marketing and promotion of the benefits of cycling and opportunities for this activity, to both cyclists and non-cyclists. Promotion encompasses publicity, specific events or campaigns and on-going marketing programmes.

Reports Available

Cycle Route Maps, Somerset County Council (pdf)
Somerset County Council contacted Cycling England with questions about the publication of cycle route maps. The Authority is well-advanced in the production and review of new maps, but some internal debate prompted a request for guidance on a range of issues relating to liability implications.

Further Resources

Cycling England’s Smart Measures Portfolio - initiatives that combine incentives, information, training and promotion

Cycling England’s Design Checklist and Portfolio - current infrastructure guidance and best practice

Cycling England’s photo Gallery

Further Best Practice Case Studies from the CTC Benchmarking Project

Useful Documents

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Cycling City, Cycling Towns

England's first Cycling City and eleven new Cycling Towns are set to receive the largest investment in cycling the country has ever seen.

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Bikeability

Cycling England's flagship award scheme, teaching children to cycle safely and responsibly.

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Latest News

Scheme of the Month - Newquay Junior School

newquay_juniors_small

When the Bikeability pilot was launched in September 2006, Newquay Junior School asked cycle trainer Wendy Creed to work with Y3 teacher Viv Davy to deliver the programme. Viv organised a minimum of 2 groups for training each half term

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Personality of the Month - Viv Davy, Newquay Junior School

Viv Davy

What is your job or other main activity that involves cycling?
I am a Yr 3 teacher at Newquay Junior School (part-time / job-share) and I run the Bikeability courses for all the year groups (Year 3 to year 6).

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New economic analysis signals a more effective approach to cycling

New research published makes the case for a fundamental rethink in the way local authorities plan cycling.

An executive summary of the research can be downloaded here

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